Earlier this year, SBC exclusively revealed that EveryMatrix had acquired sportsbook solutions provider FSB Technology (FSB) in an all-cash deal for an undisclosed sum.
Two months down the line, Oddsmatrix’s Head of Sales, Ivan Rozić, joined SBC’s Multimedia Editor, James Ross, to discuss what he described as the “biggest” acquisition in the company’s history.
Upon completion of the deal, EveryMatrix began the integration of FSB’s sportsbook teams into OddsMatrix which, Rozić explained, has allowed the sports betting solution to build on the “knowledge and experience” of FSB.
He said: “FSB was known in the industry for providing turnkey personalised solutions. Whether that is the UK and Ireland, African territories or South Africa, their footprint was strong, people knew about them and they had a legacy and experience that people could rely on.
“When you think about the UK and Ireland, we were there but just on the surface of it. FSB has had good clients with long-term tradition and a loyal player base, and talking to these partners is going to open up our eyes and we’ll be able to understand the market much better.”
The end of the summer marks a busy period for sportsbooks with the return of domestic football in many places.
Rozić outlined how OddsMatrix has been supporting its partners through their Odds Management tools that enable operator partners to take control of their pricing and margin strategy across multiple sports, events and markets, and in turn localise their offer to fit any market they’re present in.
Additionally, he also highlighted how Oddsmatrix has combined its market availability, which he described as “second to none”, with a maximisation of the time that the odds are available.
“If a goal has been scored you can rest assured that most of the bets are going to start flowing after that goal has been scored,” explained Rozić. “But what sportsbooks, B2Cs with in-house technology and B2Bs alike, often do is lock up the markets for an extended period of time because they don’t want to expose themselves.”
“What we’ve been doing is making sure we have the market uptime available to the player as much as we can. Of course, you’ll have people telling you that you can have 100% market uptime but then you’re going to get slaughtered, which is true, but what we try to do is maintain out market uptime while maintaining our profit margin.”
At the beginning of the year, EveryMatrix announced a record annual net revenue of €114m across all its products, up 75% year-over-year. Rozić explained how the igaming technology provider aims to ensure similar success in 2024 and beyond.
He particularly emphasised the importance of EveryMatrix balancing its offering between the sports betting and casino verticals.
He said: “Having a single provider for both of these major verticals is pivotal. I’ve seen a lot of setups where a third-party sportsbook is plugged into a proprietary [player account manager] or another provider. Then you’ve got two providers that don’t have the same interest, or you have a provider that doesn’t see the benefit of giving better odds and acquiring the players onto the casino.
“When you have a synergy like you can get with EveryMatrix, it makes a world of difference. We’ve done wonders with most of our clients when it comes to player retention and converting sportsbook players over to casino players and we’re going to be pushing on that front through 2025.”
Additionally, Oddsmatrix says that it will also be building on FSB’s “industry-leading” horse racing product to help launch its own horse-racing solution in 2025.
The original version of this article was published by SBC News.
