On the international scene, men and women national football teams compete in tournaments such as the FIFA World Cup, or its continental counterparts, the European Championship, the Copa America, the African Cup of Nations, the Asian Cup, the CONCACAF Gold Cup and the OFC Nations Cup. Club competitions include UEFA Champions League in Europe, or Copa Libertadores in South America.
In terms of viewership, World Cups’ editions are the world’s most-watched broadcasts: the 2018 World Cup had a viewership of over 3,5 billion people. To put that into perspective, it’s roughly half of the Earth’s population.
The huge global audience also makes football take the lion’s share in betting. In 2018, FIFA reported that viewers wagered 136 billion dollars for the tournament, and 7.2 billion dollars for the final match.
When it comes to football betting, the choices vary from simple and straightforward, for instance, win or draw, or the final score, to more granular betting markets, such as the number of corner kicks or team score. Player props are also quite popular with football bettors, especially when it comes to popular athletes.
Popular betting markets: Total Goals Under/Over, Home – Draw – Away, Both Teams to Score.
Top football competitions and tournaments:
- UEFA Champions League
- The (English) Premier League
- La Liga (Spain)
- Serie A (Italy)
- The Bundesliga (Germany)
- Ligue 1 (France)
- The Süper Lig (Turkey)