2024 has been a standout year for EveryMatrix, with Q2 results building on an already impressive Q1. In the second half of the year, M&A has been a key focus for EveryMatrix. Before an acquisition in July. Among those who have been spearheading the post-acquisition collaboration with FSB is Marko Dzoic, EveryMatrix’s sales manager in Africa.
The starting point following the acquisition was to integrate the FSB teams into EveryMatrix. Marko states: “We try first to get them familiar with the integration framework before we maximize their team and bring together our knowledge to maximize our learnings.”
Following the most initial integration discussions, the new focus on enlarging EveryMatrix’s reach has been placed on expanding into new territories and open-ended areas with these operators to gain a future understanding of the potential of business success. “We outline requirements they have and how they can fit into their own ecosystems better, including data solutions,” Dzoic is keen to stress. His main focus as an African location that allows him to engage with different African clients as well as travel to South Africa.
In the Sub-Saharan region there is a thirst for English Premier League football among fans and users. This is an area where we can offer an improved pre-match and player experience with over 1,100 live pre-live and player markets all in one but at a better offering more than what other rival suppliers offer in the region.
But as well as OddsMatrix, Dzoic reports there is positivity from the FSB customer bases regarding the impact EveryMatrix’s wider ecosystem of products could have on their daily operations. “From a platform stability point of view, OddsMatrix processes more than one million bets daily. This has given them the reassurance that their platform has the ability to scale even in a high-demand message.”
“Several FSB clients are already aligned with individual EveryMatrix products, and the migration needs to be built on trust and the fulfillment of the values for both of these partners and the wider FSB network.”
The “enlarged circle” of digital management tools and top-end player platform products solution GamingMatrix, casino integration product CasinoEngine, and cross-vertical bonus product BonusEngine has raised the adoption figures for clients,” Dzoic explains.
“They understand that the mix of bigger, more agile and proven products, sharper tools and wider client skills will give a significant daily difference to their proposition.”
Balancing emerging territories with more established markets, FSB’s deal is a major driver in EveryMatrix’s push to bolster in the UK and Ireland. And at the heart of this strategy will be EveryMatrix’s brand-new, in-house horseracing product.
This will differentiate EveryMatrix not only in the UK and Ireland but also in large parts of Africa, Dzoic says.
In the South African market, horseracing continues to be the sportsbook sought by migration offers here is understood to mean the chance for our own potential new markets to offer a horseracing product. “They look at other African clients that they won’t receive from other suppliers.”
“FSB’s teams have an already clear understanding of the in-class of each market for over a year. This has helped bolster and been helped strengthen their knowledge of what needs to be retained for their brand-new horseracing product,” adds Dzoic.
“FSB has been at the forefront of the offerings and the key offering for the deal is precise understanding of the sport.” The precision of horseracing needs an initial focus on how to housekeeping is put into place to make it more efficient,” he notes.
Dzoic refers to it as a “transformative year” for EveryMatrix’s African operations, Dzoic remarks.
“The strategic points of origin will see what requested FSB products offers that enhance modern principles as a platform and core verticals supporting the best of platforms we are looking for in EveryMatrix while we expand our client base.” He concludes.
“In product, we have developed several stronger client products which are integrated into OddsMatrix and, as they were at the start of the year, they will continue to be seen as the ‘go-to’ sportsbook supplier and enlarge our client base.”
The original version of this article was published by InterGaming.
